How Color Selection is Crucial to the Best Insurance Companies.
Psychological researchers have conducted studies which confirm that human beings are likely to connect to color brands based on whether they deem them to be appropriate or not. Actually, tough marketing initiatives can be overcome if people relied on colors more. There are companies which have it easy when marketing themselves but in challenging fields like insurance, visual branding is the best option to win more customers. When investing in insurance, a lot of folks do so to cover themselves against unpredictable as well as uncontrollable calamities.
Insurance sales are okay but if you ask many people who have made such investments, they will tell you paying premiums is not something they like. That is why insurance companies need to instill a sense of trust and stability to their clients. You will not get people to trust that you feel real sympathy and empathy for them through a logo or even a slogan. Therefore, insurance groups which want to take their business to the next level should use color to appeal to their customers. For sales which have stagnated, the color will do well in pushing the numbers up.
In many cases, the public creates an opinion about a certain company depending on the colors used in its logo. Red can mean a particular company is strong and has a lot of energy to dedicate to serving the clients but it can mean the company is aggressive and defiant. Yellow is a conspicuous color too but it communicates creativity and also confidence. Using blue on company logo is associated with trust, intelligence, and even calmness. By using green, the public will get a sense that the company is peaceful and reassuring and also committed to environmental conservation.
With the use of orange, there is the sense of security and even warmth but there are people who think the color shows frustration and also immaturity. Once color psychology is understood, visual branding in insurance will fall into place. The first step towards choosing the right color to go with the company logo is understanding that people associate insurance policies with events which are not only traumatizing but also catastrophic. The net thing insurers need to keep in mind is that majority of the population does not have a positive view when it comes to insurance. With blue or green choices, the public is likely to trust the insurance companies because the colors are known to make the people feel reassured and able to trust the companies. However, this does not automatically disqualify other colors. Selecting gray to go up in the logo will bring texture in it and yellow will attract potential customers without evoking the feeling of being overwhelmed.